
Now I will
tell you something about the new Volkswagen campaign.
This kind
of search engine advertising is unique and very difficult to develop.
Volkswagen
used a special team to optimize Google’s search engine. When you type the
sentence “ Ultimate business car “ in Google’s search engine and then you go to
pictures you get an advertisement of Volkswagen. They haven’t paid for the
advertisement what you normally do to get SEO for your company. They made 4
different special URLS to get the pictures in right order and above other
pictures from existing websites.
This is a
very hard job to do so, but Volkswagen used a good team to ‘fool’ with Google.
Several other sites picked it up and the advertisement was noticed by the
Internet community.
The use of
Search Engine Optimization is very effective. A lot of people are using search
engines. Sometimes I click on a sponsored link because it is the easiest and the
accurates on the results.
VIDEO
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