Search
Engine Optimization ( SEO ) is a process to affect the search engine results.
This is done through keywords. Search engines, like Google, work with keywords
on the Internet. If you type ‘strawberry’ you get all the links that mention
the word ‘strawberry ‘. A lot of marketers use the technique of manipulating
the search engine results. There are two options to do this. The first one is
paying Google to get your link on the first page of the search results. The
second option is to manipulate and add different keywords on your site or link
to get more visitors. The more visitors you get, the higher your link will get
in the results. Here, you can learn SEO now.
Now I will
tell you something about the new Volkswagen campaign.
This kind
of search engine advertising is unique and very difficult to develop.
Volkswagen
used a special team to optimize Google’s search engine. When you type the
sentence “ Ultimate business car “ in Google’s search engine and then you go to
pictures you get an advertisement of Volkswagen. They haven’t paid for the
advertisement what you normally do to get SEO for your company. They made 4
different special URLS to get the pictures in right order and above other
pictures from existing websites.
This is a
very hard job to do so, but Volkswagen used a good team to ‘fool’ with Google.
Several other sites picked it up and the advertisement was noticed by the
Internet community.
The use of
Search Engine Optimization is very effective. A lot of people are using search
engines. Sometimes I click on a sponsored link because it is the easiest and the
accurates on the results.
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