Heineken : The weirdest job interview in the world!

The weirdest job interview in the world!

Heineken the Dutch beer brewer searched for a new executive of their existing marketing team. But they were sick of always the same answers in the job interviews. 
So they transformed the job interview in a viral campaign. 
Three applicants of the 1734 other applicants got a job interview, but it was quiet different of what is common.

The applicants were secretly filmed during the job interview and there were several tests they needed to accomplish. 
The first test “ the kick off “: the secretary took their hand and brought them to the senior director for the job interview. The SEO asked if it was weird that the secretary took his hand. Some applicants thought it was feeling ‘comfortable’.

The second test was “ the medical assistance “ the SEO fainted in the office and felt on the ground after that he just continued the job interview. 
The last test “ The exit “ there was a fire emergency; they needed to evacuate the building and help the fire fighters. 
The best three applicants were voted by the Heineken marketing community and on an internal portal. The best voted applicant was brought to the Stadio dell’Alpi, the Juventus FC stadium, for a final test. They were showed the different applicants and congratulated the winner on a big screen in the stadium.

Guy Luchting was the winner and is still working with Heineken.