Hi I’m Stijn Lambertyn, student at the
Artevelde College in Ghent, studying Marketing and this blog is together with 3
other students for an English course. I will try to intrigue you all with some
original and eye-catching advertisements.
The first advertisement or publicity stunt is
from a Japanese Company know-as Sony. They launched in January this year an
advertisement in which you could use your smartphone, the Sony Experia , and a
headphone to listen to a free festival ( see video below ).
For this technology
they used a programme they developed and they showed this to the crowd on a
funny and unique way. They printed some posters of several
bands that were hot
in Japan and they filmed their concert.
The use of the application is very easy; When
you are in front of the poster you take your Sony Experia and film the poster.
The app recognizes which band was on the poster and automatically shows a video
of their concert.
This was possible with a new technology Sony developed
and Sony wants to show how unique and advanced their company is in technology.
The technology they used, was SmartAR”. With this technology you can see
video’s or extra information in 3D in a magazine, poster or on the street (photo).
This is a very original campaign and they let
the customer experience different products of Sony so the link between these
product that makes them outstanding and advanced.
This
kind of campaign is not the first one in the world of advertising but you can
count them on one hand.
Sony is a technology multinational and with this
campaign they use high tech technology to let the customers experience new ways
of their existing products.
http://www.youtube.com/watch?feature=player_embedded&v=JZWDU6lspkw#
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