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| Duval Guillaume |
Duval Guilaume does it again.
They’ve gone viral again with a video they made for the beer company: Carlsberg.
Duval Guilaume is one of Belgium's most successful advertising agencies. The
company is located in Antwerp and is known for its moving and spectacular
campaigns. The company claims to be an idea-centric communications agency and
was started by two friend: André Duval and Guillaume van der stighelen. There
is one poster they've created to promote their business that I really like and
that's this one:
This new viral video was shot for Carlsberg
and shows some guys sitting in a poker room and calling their best friend to
come and bail them out for 300 euro. They were calling from 1 till 5 pm! When
the friends would arrive at the given address, another surprise would await
them. To get to the top floor of the building (where their friend is held) they
need to pass several scary obstacles. The question was whether the friendship
was big enough to do it. The friends who succeeded in saving their friend where
giving a Carlsberg in reward.
In combination with this campaign, Carlsberg
also launched a Facebook application where the question was asked whether you'd
help your friend out or not. This is really an extremely smart move since it
gets the conversation with the customer going. That is a very important part in
modern marketing. Marketing used to be a one-sided bombardment of the receivers
brain but it has evolved to a conversation.
Thank you for reading and stay
tuned for our next post!
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