DDB Worldwide | Buzz and PR

This post will be about DDB, world largest advertising agency that makes use of buzz marketing and public relations. PR is a cheap way of advertsing that involves doing something noticable and letting other media write about you. That way, you actually get free publicity.


DDB doens't want a one-directioned communication but they want to create a conversation with the consumer. In modern times, that is the way to success since people aren't clustered in front of thei TV or radio anymore. Nowadays, there is something that marketers call the "second screen" phenomen. People watch television with their iPad of iPhone in their hands and are actively communicating about what they see trough social media.

DDB is founded in 1923 by Maxwell Dane, Bill Bernbach and James "Ned" Doyle.

Bill Bernbach

The company had a new approach to marketing. Bill explained it like this: "Let’s stop talking at people and instead start conversations that lead to action and mutual benefit."

The company was built on these valuables:

            • Insight into human nature

            • Respect for the consumer

            • The power of creativity

            • Respect for our world

     The company is located in Madison Avenue, New       York. Since 1986, DDB is a part of the Omnicom group which is the largest advertising holding in the world.